GROUND UP HITS THE ROAD FOR PATIENTLY WAITING TOUR
Playing support for fellow Philly Hip-Hop Group OCD: Moosh and Twist @ The Waiting Room, Buffalo, NY on Feb. 21, 2015
“Ground Up has long been a fixture in the Philadelphia underground hip hop scene. Since the days of “Late Night Special,” the trio has been providing consistent stoner jams, their fan base multiplying with each mixtape. Dropping their most impressive work, “Promiseland,” and launching their own clothing line, Ground Up won’t settle for anything less than building a nationwide brand all their own.”
-Ryan Kristobak, Huffington Post
With their biggest year to date behind them, the Philadelphia hip-hop trio Ground Up is set to hit the road this February playing 20 dates across the East Coast, Mid-West, and hitting SXSW in late March. This tour comes at the heels of the group’s biggest singles to date including “Let’s Ride” which saw substantial press at the end of 2014 and was featured in Huffington Post as ‘Your New Summer Party Anthem’, as well as “Wrath of God,” which plays to a much more stripped down and raw rap sound. Other new releases included “Breakfast” featuring rapper G-Eazy, and their newest to date, “Tijuana”.
This tour, which marks the start of another big year for Ground Up will focus on evolving their musical movement. As Malakai puts it, “New music is always something we bring on tour with us, however, since there will be many first time listeners, our older music becomes new again.” Packed with energy Ground Up’s performances can be described as intimate, personal and rowdy all at once, and always emphasize the fan experience, something Ground Up has been building for years.
Ground Up has been DIY for their entire career, creating not only a sound that is uniquely their own, but also creating a brand that represents the relationships that they have created with their growing fan base where “you cannot see any of these individual pieces, you see a unified front, a music group, a family,” Nicole Counts, 215 Magazine. Fronted by emcees Azar and Malakai, while beats are constructed by producer Bij Lincs, Ground Up has released12 mixtapes to date, multiple videos, and their own clothing line all under the Ground Up LLC name. They have toured with hip-hop artists Aer and G-Eazy, and have songs with Action Bronson, Freeway, Young Chris, G-Eazy, Jahlil Beats, Peedi Crakk, Chill Moody, and many more as they continue to construct hip-hop songs derived from their collective friendship.
Emcees were once admired as mic controllers and mover of crowds, along with their deejay who spun the beats, these preachers commanded the total attention of their audience. In an art that is now considered medieval, Ground Up applies their fresh approach and their own style reminiscent of the early originals. “Energy is everything when you have an audience,” says Bij Lincs. “School would have been fun if teachers knew how to perform with passion; they have a stage too. Whenever all eyes are on you, it’s important to show people that you feel at home, and that you could perform upside down if you had to.” Whether it’s upside down or inside out, Ground Up promises a performance that is as impressive as it is unforgettable, making this a must-see hip-hop show.